Join colleagues for some networking, learning, and nourishment during lunch and breakfast events at the Ft. Lauderdale Boat Show.
Luncheon, Thursday October 30
BWI and Marine Marketers of America are co-producing a Thursday luncheon event on October 30 featuring Ed Cantu, Director of Consumer Insights & Planning for a major Hispanic marketing agency. His topic, “Strategies to Tap the Emerging Hispanic Market,” will include the results of a nationwide retail marine mystery shopping experience and consumer reaction to various marketing efforts.
Sponsors are Show Management and ACR Electronics. Of particular interest to journalists, ACR will present a short program and video about a couple who were rescued offshore on two separate occasions by the U.S. Coast Guard.
This well-attended annual gathering of communications professionals at the Bahia Mar Resort begins at 11:30 a.m. Advance register at www.marinemarketersofamerica.org. Current BWI and MMA members can sign up for $33; or $38 for those paying at the door and non-members.
Breakfast Social, Friday October 31
Now in its third year, ZF Marine is a proud sponsor and host of the BWI media breakfast on Friday morning at FLIBS. Everyone who’s attended in the past says it’s the best kept secret of the show. Arrive early while getting to the show is easy, enjoy a European style breakfast and some quality time with fellow scribes.
BWI members are welcome to stop by Friday October 31 from 8:30 to 9:30 a.m. at the ZF Marine booth – 1042, right beside the Engine Tent and just inside the South Gate entrance to the show at Bahia Mar. RSVP to martin.meissner@zf.com.
A llst of media events will be distributed to BWI members early in the week the show opens.