A panel discussion in Miami focused on “How the Digital Revolution Has Changed What Editors Want From Freelancers and Marketers,” examining how the proliferation of media platforms has changed the editorial marketplace and what editors now expect. A joint effort with colleagues from Marine Marketers of America, BWI and MMA Director Michael Sciulla moderated a group of editors, freelancers and marketers including: Kevin Falvey, Editor-in-Chief, Boating magazine; Marilyn Mower, Editorial Director-USA at Boat International Media; David Pilvelait, COO of Home Port Marketing; Jim Rhodes, President/CEO of Rhodes Communications; and Bill Sisson, Editor-in-Chief, Soundings Publications.
Comments made by the speakers included:
– Writers and publicists must work harder to gain the attention of editors as the outlets for media multiply;
– Targeting publications’ interests and audiences are more important than ever, and maintaining personal contact with editors still counts a great deal;
– Editors are being pulled in various directions depending on the platforms they are using to deliver their reporting, and they must be fast and comprehensive when necessary;
– Videos are important in telling the story, but they should often be short and concise, especially when pitching stories;
– When pitching via email, sharpen subject lines and underscore the benefits of thw writing for the publication and its audience.
The session was reported by Jim Flannery in Soundings Trade Only. To read his report, go to www.tradeonlytoday.com/2016/02/miami-2016-mma-event-addresses-impact-of-digital-media/.
Co-sponsors for the breakfast meeting and panel were National Marine Electronics Association and Freedom Boat Club. NMMA Boat Shows arranged to make the meeting space available and assisted with logistics.